August 3, 2020

6 Ways to Make Ecommerce Customers Convert

Turn page views into customers to hit your sales numbers.

There is one golden rule for ecommerce businesses: more site traffic equals more sales opportunities. When you’ve got the traffic you need coming in, it also means that you are increasing the odds that you’ll make a sale.


Think of it this way—if you’re playing poker with a deck that has 15 kings instead of four, your chances of hitting a pair or three-of-a-kind are way higher. That’s exactly what we’re trying to do with your website. By bringing in more and more potential buyers, you’re getting more eyes on your products and increasing your odds that you can close the deal. 


But there’s still a huge challenge to tackle: how to turn those potential customers into completed sales. Just because you are getting the number of page views you want—or there’s the number of kings in the deck that you need—that doesn’t always equate to money in your pocket. You’ve got to prioritize conversion tactics to turn web traffic into the sales metrics you’re looking for. 


Crush your conversion rate goals and leverage web traffic to your advantage with these six insider tips.


  1. Prioritize Your Product Pages 

If your website was a professional pitcher, the product page is like its throwing arm—it’s the ultimate money maker for your site. On average, product pages have a 7.91% conversation rate, which means they help you really rake in the cash you’re after. That also means that it’s important to pay special attention to these pages so you can hit that average conversion number—or higher—to be competitive in your industry.


Your product page has got to have it all: rich product descriptions, clear and crisp photography, and product specifications that tell customers everything they need to know. But don’t stress—it’s easy to take these pages step-by-step and make sure they’ve got all the goods. By taking the time and dedicating resources to these pages, you’ll give customers the context they need and the info they want—making them more likely to buy.


  1. Add Extra Incentives to Seal the Deal

Who doesn’t love a good deal? The answer: no one. Everyone is always on the hunt for the next great bargain. And while your products are the reason people end up on your site, it’s never a bad idea to sweeten the offer. 


Entice your prospective customers with different types of freebies. Free shipping, coupons or promotions, or a special sign-up bonus help you convince them that they’re getting the deal of a lifetime so they’ll be more inclined to act fast. 


Another way to convince people who may be on the fence? Your return policy. Show off your flexible and accommodating policy front and center on your site. It’ll help ease customers' anxiety that they may not like the product—even though you know they’ll love it. Once you erase those doubts or fear of commitment, they’ll have the peace of mind they need to click “Buy now.” 


  1. Refine Your Checkout Process

Don’t make buying harder than it has to be. If you make customers work too hard or give them the chance to bail, your conversion rate will drop and you’ll miss out on sales you had in the bag. That’s why the checkout flow is one of the most important parts of an ecommerce website—you’ve got to make it as easy as possible for customers to complete a purchase. 


When designing your checkout process, there’s an age-old secret: keep it simple. Streamline everything as much as possible to make the process clear and straightforward. Limit the number of screens, clicks, and form fields as much as possible so the journey from product page to checkout is as easy as one, two, three.


  1. Develop a Responsive Design

It’s no secret that everyone is attached to their smartphones. Nowadays, we do everything on them—from watching television to managing our money to ordering our groceries. 


And as the number of people shopping on their smartphones continues to climb, you’ve got to factor that behavior in when it comes to your website. Instead of designing for desktop only, opt for a responsive design that automatically adjusts to the screen size of the device where it’s being viewed.


A responsive site makes it easier for customers to browse and checkout on their mobile devices or tablets while still giving them a great user experience. Plus, it’ll help you reach the nearly 2 billion U.S. mobile buyers who’ve abandoned the old desktop for the on-the-go shopping offered by their iPhone or Android. 


  1. Add Product Reviews & Testimonials

It’s okay to show off a little. Add product reviews to your site to emphasize just how obsessed previous customers are with their purchase. It also doesn’t hurt that 92% of customers read online reviews when they’re considering a purchase, making testimonials one of the fastest ways to build trust with your audience. 


And it’s not just about adding one or two reviews—in fact, the more reviews you have, the better. Now’s your chance to brag, so why not take it? Products with 50 or more reviews on the product page lead to a 5% conversation rate and help you reach your sales goals.


  1. Build Trust with TextChat   

The people want answers, and they want them now. That’s why giving customers easy access to all of the info they need is one of the simplest ways to improve conversion. And TextChat is the most powerful live chat tool on the planet that enables you to do just that. Built to integrate with technology that people already use, TextChat lets ecommerce businesses engage with their customers—and close deals quickly. 


As an industry-leading live chat tool, TextChat connects customers with real human support agents whenever they have a question. The platform then texts agents to let them know a customer is waiting, creating a seamless process from start to finish. Plus, the affordable platform is flexible enough for teams of all sizes and ensures you never miss a sales opportunity.


If you’re ready to convert more customers and close deals from anywhere, start your TextChat 14-day free trial now.