When we say location, we’re referring to both physical locations and digital or virtual locations. Where are your users located, geographically? In what country are they accessing your website from? What time zone are they located in? These are all answers that TextChat can provide when it comes to the physical location. Digital or virtual locations are a little more complicated, but TextChat can provide insights into those as well. For example, you can view what page on your website visitor is viewing, and you can even see when they’ve left the browser window that your webpage is open in. Based on this information, you can make informed decisions about how to engage with your visitors and tailor the conversation to this specific visitor and their interests, needs, and attention spans.